October is National Breast Cancer Awareness Month and creating breast cancer awareness is great BUT this pinkwashing is ridiculous!
A California based organization shares what pinkwashing is:
Breast Cancer Action coined the term pinkwashing as part of our Think BeforeYou Pink® campaign. Pinkwasher: (pink’-wah-sher) noun. A company or organization that claims to care about breast cancer by promoting a pink ribbon product, but at the same time produces, manufactures and/or sells products that are linked to the disease.
Sarah Pope, the Healthy Home Economist doesn’t mince her words in her blog post “Komen (NOT) for the Cure: for the Cure: The Complete and Utter Pinkwashing of America” and nor should she. She says things like “pink propaganda”, “media stupidity”, “zombie like hypnosis that comes over people with regard to supporting the marketing bonanza” and “Breast Cancer Industry Month.” As far as I’m concerned she is spot on and this pinkwashing is ridiculous and totally out of hand! Do read her blog post above: she shares some shocking facts about Komen, saying they don’t want a cure because “Pinkwashing is far too lucrative.”
I am, quite frankly, flabbergasted by the whole commercialism of it. Also, so many of the products that have been “pinked” are part of the cancer problem in the first place.
Like sugary foods and fast food! You’re kidding me! Coke and cancer awareness!? What about cancer-causing toxins in makeup!?
The title of this paper says it all: Cancer is a Preventable Disease that Requires Major Lifestyle Changes
“Only 5–10% of all cancer cases can be attributed to genetic defects, whereas the remaining 90–95% have their roots in the environment and lifestyle. The lifestyle factors include cigarette smoking, diet (fried foods, red meat), alcohol, sun exposure, environmental pollutants, infections, stress, obesity, and physical inactivity.”
Here are some great resources that help with some of these lifestyle factors:
- Helyane Waldman’s book “The Whole-Food Guide for Breast Cancer Survivors: A Nutritional Approach to Preventing Recurrence”
- Rebecca Katz’s “The Cancer-Fighting Kitchen: Nourishing, Big-Flavor Recipes for Cancer Treatment and Recovery”
- Mira Dessy’s book “The Pantry Principle: how to read the label and understand what’s really in your food”
- Good quality grass-fed red meat from US Wellness Meats, instead of poor quality feed-lot meat
- Good quality wild salmon and other healthy fish from Vital Choice, instead of farmed fish
- Environmental Working Group’s Skin Deep Guide to Cosmetics and their guides to healthy cleaning products and GMOs, pesticides on produce and much more. As well as cancer, we know about the bad effects of pesticides on anxiety and depression. I also encourage you to take action: sign Breast Cancer Action’s petition to end pinkwashing once and for all via strong chemical regulations.
How about a green ribbon instead of a pink ribbon!? And please, let’s call it Breast Cancer Prevention and have a Race for Prevention instead of a Race for the Cure!
Which do you choose – pinkwashing for the cure or green for prevention?