{"id":1601,"date":"2013-10-21T09:56:24","date_gmt":"2013-10-21T16:56:24","guid":{"rendered":"https:\/\/www.everywomanover29.com\/blog\/?p=1601"},"modified":"2019-06-10T17:42:43","modified_gmt":"2019-06-11T00:42:43","slug":"pinkwashing-for-the-cure-ridiculous-or-green-for-prevention","status":"publish","type":"post","link":"https:\/\/www.everywomanover29.com\/blog\/pinkwashing-for-the-cure-ridiculous-or-green-for-prevention\/","title":{"rendered":"Pinkwashing for the cure (ridiculous!) or green for prevention?"},"content":{"rendered":"

\"Pinkwashing\"<\/a><\/p>\n

October is National Breast Cancer Awareness Month and creating breast cancer awareness is great BUT this pinkwashing is ridiculous!<\/p>\n

A California based organization shares what pinkwashing is:<\/p>\n

Breast Cancer Action<\/a> coined the term pinkwashing as part of our Think BeforeYou Pink\u00ae campaign.\u00a0Pinkwasher: (pink\u2019-wah-sher) noun. A company or organization that claims to care about breast cancer by promoting a pink ribbon product, but at the same time produces, manufactures and\/or sells products that are linked to the disease.<\/p>\n

Sarah Pope, the Healthy Home Economist doesn\u2019t mince her words in her blog post \u201cKomen (NOT) for the Cure: for the Cure: The Complete and Utter Pinkwashing of America\u201d<\/a> and nor should she.\u00a0 She says things like \u201cpink propaganda\u201d, \u201cmedia stupidity\u201d, \u201czombie like hypnosis that comes over people with regard to supporting the\u00a0marketing bonanza\u201d and \u201cBreast Cancer\u00a0Industry<\/strong>\u00a0Month.\u201d \u00a0As far as I\u2019m concerned she is spot on and this pinkwashing is ridiculous and totally out of hand!\u00a0\u00a0 Do read her blog post above: she shares some shocking facts about Komen, saying they don\u2019t want a cure because \u201cPinkwashing is far too lucrative.\u201d<\/p>\n

I am, quite frankly, flabbergasted by the whole commercialism of it. Also, so many of the products that have been \u201cpinked\u201d are part of the cancer problem in the first place.<\/p>\n

Like sugary foods and fast food!\u00a0 You\u2019re kidding me!\u00a0 Coke and cancer awareness!?\u00a0 What about cancer-causing toxins in makeup!?<\/p>\n

\"cancer<\/a><\/p>\n

\"cancer<\/a><\/p>\n

\"cancer<\/a><\/p>\n

The title of this paper says it all: Cancer is a Preventable Disease that Requires Major Lifestyle Changes<\/a><\/p>\n

\u201cOnly 5\u201310% of all cancer cases can be attributed to genetic defects, whereas the remaining 90\u201395% have their roots in the environment and lifestyle. The lifestyle factors include cigarette smoking, diet (fried foods, red meat), alcohol, sun exposure, environmental pollutants, infections, stress, obesity, and physical inactivity.\u201d<\/p>\n

Here are some great resources that help with some of these lifestyle factors:<\/p>\n